Data Drops
Data Drops is an idea that was presented during our annual tactical brand planning to get sales reps excited about training on new data. I took the lead on designing what this initiative would look like. I prompted Adobe Firefly to create a music album styled podcast cover.
The smoke-like flames effect is connected to our brand campaign of extinguishing the flames of VMS. I wanted to used our brand colors of periwinkle and merlot in a more vibrant way so I focused on those neon hues with a hint of red.
